Waiting Room TV

When your patients are sitting in your waiting room they are thinking about your practice and their dental health. How can you best use the waiting time to tell them what range of treatments your practice offers and also encourage them to access that information from home?

The patient infoPoint system is the answer.

The infoScreen tells your patients about your practice, your special treatments, dental health campaigns and entertains them with a continually updated rolling programme of dental health quizzes, local and international news, local weather, sports and entertainment stories. This is the waiting room tv.

In typical practices that use infoPoint systems, 90% of the patients watch the screen and remember 70% of the information they saw.

The infoTouch is an easy to use touch screen unit. It contains all of the information about your practice that you wish to include as well as dental and health related information. When your patients want to know more about what they have seen on the infoScreen they use the infoTouch. They can see more about the treatments you offer, complete a practice survey and even apply for the European EHIC card. Most importantly they are encouraged to register to access the infoTouch from home.

myinfoPoint.co.uk is the “from home” version of the infoTouch. When patients login from home they see the same infoTouch as when in your waiting room. They get instant access to your practice information, opening times, special treatments and can even apply for their EHIC card from home for themselves and all of the family! myinfoPoint.co.uk tracks the usage and treatment interests of your patients and thus allows you to carry out targeted marketing.

The patient infoPoint allows you to communicate effectively with patients, provide targeted marketing information and enhance your earnings!

Why your practice will benefit:

Your patients instantly see on the infoScreen what treatments you offer. They are able to get more detail from the infoTouch and can also see the same information – and more – from the comfort of their own home or office.

The information content on the infoScreen is customized for your practice and can be updated within minutes. The infoTouch and myinfopoint.co.uk can also be updated quickly.

The patient infoPoint system is a marketing tool. The system tracks what users look at and are interested in. Hence you can request a tailored email list of patients to target with specific treatments and special offers. This list will only include patients who have shown interest in what you are offering. Additionally, you can request general usage statistics to see what treatments your patients find most of interest.

The myinfopoint.co.uk website can be linked to your existing website or, if you do not yet have a website, can do away with the need create a website. Why not let myinfopoint.co.uk – which we keep constantly up dated with your information – save you the expense and bother of keeping your own website constantly up to date?

Dental treatment can involve a financial commitment and thus are not a spur of the moment decision. Financing options can be offered via the infoTouch and myinfopoint.co.uk and patients have the chance to browse and consider this information and treatment details with their partner, family or colleagues from their home or office.

Some marketing can be instant. If your practice is planning to offer Mouth Cancer tests using the new inexpensive and instant result test kit, you can include your offer of the test and its cost alongside the BDTH information about Mouth Cancer shown on the infoScreen, the infoTouch and myinfopoint.co.uk. Patients waiting to see you will then consider having the test carried out then and there thus providing you with addition income.

The general content on the system is informative, entertaining and constantly updated, thus making the waiting time more enjoyable. In tests, perceived waiting time reduced by 50% and patients remembered 70% of what they had seen.

Both the infoTouch and myinfopoint.co.uk allow your patients to fill in surveys about their experience with your practice.

90% of patients watch the waiting room tv, thus doing away with the need for magazines and other materials that can make your waiting room look untidy.

"We find the infopoint system a valuable asset as it keeps our patients informed on what we have to offer as well as the news and things of interest showing on the screen has helped nervous patients and children to keep occupied while waiting to go in to the surgery for treatment.

Thank you very much for a fantastic aid to the surgery."

Sue / Broadfield DC